Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It includes strategies like:

• Search Engine Optimization (SEO) – improving website visibility on search engines like Google
• Social Media Marketing – promoting content through platforms like Instagram, Facebook, LinkedIn, and X (formerly Twitter)
• Email Marketing – sending targeted messages to potential or existing customers
• Content Marketing – creating valuable content (blogs, videos, infographics) to attract and engage users
• Pay-Per-Click (PPC) Advertising – running paid ads on platforms like Google Ads or Meta Ads
• Affiliate & Influencer Marketing – promoting through partners or influencers
• Mobile Marketing – reaching users through SMS, apps, and mobile-optimized sites